Privacy Policy of GAME MIXER LTD

Last modified: October 15, 2025

Introduction

We at GAME MIXER LTD have created this Privacy Policy to describe how information is collected, used, and disclosed when using GAME MIXER LTD games and related services, collectively referred to hereinafter as our Services. Your use of our Services, as well as any disputes regarding privacy, are governed by this Privacy Policy and our Terms of Use, including applicable limitations of liability and dispute resolution procedures.

In this notice, we refer to data protection legislation, which includes (but is not limited to) UK GDPR and EU GDPR, the Swiss Federal Act on Data Protection, and other applicable laws such as the e-Privacy Directive and the Privacy and Electronic Communications Regulations (PECR). This also includes any superseding legislation that may come into force from time to time.

Contact Details

If you have any questions or concerns regarding this Privacy Policy, including questions related to exercising your rights, please contact us at studio@gamemixer.co.uk so that we can respond to you faster.

Data Controller: GAME MIXER LTD
Address: 71-75 Shelton Street, Covent Garden. London. WC2H9JQ, United Kingdom

Please review the information below to learn more about how we use your personal data.

1. Key Terms and Definitions

1.1. "GAME MIXER LTD Applications" means applications that:

• were developed directly by GAME MIXER LTD;
• were developed by third parties but published on behalf of GAME MIXER LTD based on an exclusive, perpetual, worldwide, transferable, sublicensable, and irrevocable license granted.

1.2. "Personal Data" is any information relating to an identified or identifiable person (User). Such information includes, in particular: name, login, email address, network identifier, and other similar data.

1.3. "Game Account" is an account that a User creates in any of the GAME MIXER LTD Applications.

1.4. "Processing" is any action or set of actions performed on personal data, including, but not limited to: collection, recording, systematization, accumulation, storage, use, transfer, anonymization, deletion, and destruction.

1.5. "Controller (Data)" – the company GAME MIXER LTD as a legal entity that independently determines the purposes and means of processing personal data.

1.6. "Processor (Data)" – a natural or legal person, public authority, agency, or other body that processes personal data on behalf and on instructions from GAME MIXER LTD.

1.7. "Recipient" – any natural or legal person, public authority, agency, or other body to which personal data are disclosed, whether a third party or not.

1.8. "Third Party" – a natural or legal person, public authority, agency, or body other than the Data Processor, but which has the ability to receive personal data from the Controller.

1.9. "Consent" – the voluntary, specific, informed, and unambiguous expression of will by the User, whereby they confirm permission for the processing of their personal data.

2. Sources of Personal Data

We may receive, use, and otherwise process your personal data in different ways. In all cases, we strive to protect your personal data.

We may receive your personal data from the following sources:

• Mobile platform or device applications and web applications, including web applications available on third-party social networks – "SNS" (collectively referred to as "GAME MIXER LTD Applications"), as well as advertising embedded in GAME MIXER LTD Applications, GAME MIXER LTD web pages in app stores (AppStore, Google Play, etc.)
• Directly from you (through the game, website, or online forms)
• GAME MIXER LTD accounts, pages, and communities on social networks (Facebook, Instagram, etc.),
• From other persons, service providers who assist us in providing the service to you (including data analytics providers, operating systems, and internet service providers), or from your social media accounts that you used to log in to our PC/online games.

3. Obtaining and Withdrawing Consent for the Processing of Personal Data

3.1. Obtaining Consent

GAME MIXER LTD processes your personal data based on your voluntarily given consent. By providing it, you also confirm that you are aware of the possibility of cross-border data transfer, including to countries outside the European Union.

Upon the first launch of a GAME MIXER LTD Application or other access to our Services, a dialog box displaying this Privacy Policy appears on your device. To continue, you must perform two consecutive actions:

1. Check a special box, thereby confirming one of the following conditions:
   a) You are at least 16 years of age and you independently consent to the processing of your personal data;
   b) You are a parent or other legal representative of a minor under the age of 16 and are acting on their behalf, giving consent for the processing of their personal data.
2. Click the "Accept" button.

Performing the specified actions (checking the box and clicking the "Accept" button) is considered your provision of explicit, informed, and unambiguous consent to the processing of your personal data under the terms set forth in this Privacy Policy.

3.2. Withdrawal of Consent

You have the right to withdraw your previously given consent to the processing of your personal data at any time. To do this, you must send us a corresponding verifiable request to the email address: studio@gamemixer.co.uk.

To enable us to process your request promptly, please include information that allows us to identify you and your data in our systems. Such information may be your network identifier (e.g., Game Center ID), application login, or other similar data.

Please note that withdrawal of consent may lead to restriction or complete inability to use some features of our Services, as their operation directly depends on the processing of your data.

4. Controllers and Processors of Your Personal Data

4.1. Role of GAME MIXER LTD

The company GAME MIXER LTD acts as the Controller of your personal data. This means that we independently determine the purposes and means of their processing. For these purposes, we approve this Privacy Policy and enter into agreements with the Processor companies we engage.

4.2. Engaged Processors

To ensure the operation of our Applications, we engage the following categories of third-party companies, which process your data solely on our instructions and as Processors:

4.2.1. Analytics and Advertising Partners: companies providing traffic attribution services, ad mediation, and advertising networks.

4.2.2. Analytics Services: companies that help us analyze user behavior and how our Applications and Services are used.

4.2.3. Promotion Partners: companies using advertising networks for marketing and promoting our Applications.

4.2.4. Developers and Researchers: companies that, under a separate agreement with us, use data to develop and improve our Applications.

4.2.5. Hosting Providers and Data Storage Services: companies ensuring reliable storage of processed personal data.

4.3. Legal Basis for Interaction with Processors

The activities of all Processors specified in clause 4.2 are strictly regulated by contracts. These contracts limit the purposes and scope of data processing and guarantee that the Processors fulfill all obligations under Article 28 of the GDPR and ensure the protection of your rights as a data subject.

4.4. Third-Party Services and Liability

Our Applications may contain links to websites or advertisements of non-affiliated third parties, as well as offer content, games, or applications developed by them. GAME MIXER LTD is not responsible for the privacy policies of such companies. When clicking on an advertisement or link and leaving our Applications, we recommend that you review the privacy policy of the respective service.

5. Categories of Collected Personal Data

5.1. Identification Data: Information that allows identifying you as a user in our systems and with partners. These include:

5.1.1. Unique identifiers used for analysis and personalization, such as Game Identifier (User ID in the application) and Identifier for Advertisers (IDFA) or similar identifiers on other platforms. These identifiers allow combining data about your interaction with our Services on a specific device.

* What is a Device ID? You can find more information at the link: https://www.appsflyer.com/glossary/device-id/

* What is IDFA? Learn more about the specifics of IDFA and its use in advertising technology here: https://www.appsflyer.com/glossary/idfa/

5.1.2. Network Identifiers: This category includes identifiers from third-party services and social networks. We may receive and process identifiers that you use in other services when you link them to our Applications. These include:

* Account Identifiers: Facebook ID, Google Play ID, Game Center ID.

* Public Profile Names: your nicknames or names under which you communicate with other users or with us on social networks.

5.1.3. Authentication Credentials. Information necessary for creating and protecting your game account, namely the login (game name) and password you choose.

5.2. Demographic Data: Information that helps us better understand our audience and adapt Applications, including:

• Country of residence;
• Age;
• Gender.

5.3. Data on the Use of Services and Game Activity:

• Purchase history, including order details (Purchase ID, amount spent, currency, date, time, vouchers or offers used);
• Build version data.
• Language and regional settings.
• Progress events, which are used to track user progress or movement in the game.
• Resource events, such as the user acquiring or spending in-game virtual currency.
• Design events, used to track user behavior in Applications, which may relate to any aspect of the Application's design, including but not limited to level and character design, bonuses, social interactions, etc.
• Error events, such as any errors encountered by the user while using the Application.
• Custom fields, which may contain any game parameter defined by you.

6. Purposes and Legal Bases for Processing Personal Data

We process your personal data solely for specific, explicit, and legitimate purposes. Below are the processing purposes and the corresponding legal basis in accordance with the General Data Protection Regulation (GDPR).

6.1. For the Performance of the Contract and Provision of Services (Art. 6(1)(b) GDPR)

Processing is necessary for the operation of our Services and the performance of our obligations to you.

• Creating and managing your game account.
• Providing you with access to the functionality of GAME MIXER LTD Applications and other Services.
• Enabling communication with other users and with GAME MIXER LTD within the Services.
• Sending you important information (confirmations, technical notices, updates, security alerts).

6.2. Based on Your Consent (Art. 6(1)(a) GDPR)

Processing is carried out only with your explicit permission, which can be withdrawn.

• Direct marketing and distribution of information about promotions, rewards, upcoming events, and news from GAME MIXER LTD.
• Use of data for marketing analysis, profiling of advertising preferences, and targeting using lookalike audiences.

6.3. For Compliance with Legal Obligations (Art. 6(1)(c) GDPR)

Processing is necessary for fulfilling our legal obligations.

• Compliance with applicable laws and responding to requests from authorized government agencies.
• Blocking or deleting your account in cases provided for by law.

6.4. For Protecting Our Legitimate Interests (Art. 6(1)(f) GDPR)

Processing is necessary for our legitimate business interests, provided that your interests and fundamental rights do not override them.

• Ensuring the security and integrity of our Applications, including preventing and investigating fraudulent activities.
• Blocking or deleting your account for violation of this Policy or the Terms of Service.
• Operating, improving, and developing our Applications and Services (e.g., based on anonymized analytics).
• Conducting marketing analysis to understand user preferences and improve the quality of our Services.
• Responding to your support requests and resolving issues that arise.

7. International Transfer and Storage of Personal Data

7.1. Data Storage Geography

To provide our Services, we and our Processors may store and process your personal data both within the territory of the European Union and outside it.

7.2. Legal Bases for Cross-Border Transfer

The transfer of your personal data to jurisdictions that do not provide an adequate level of data protection (as determined by the European Commission) is carried out in the presence of appropriate legal safeguards. Such safeguards are:

• Standard Contractual Clauses (SCCs) approved by the European Commission;
• Binding Corporate Rules (BCRs);
• Other mechanisms provided by law.

7.3. Risk Disclosure

When transferring data to countries outside the EU, there are potential risks associated with differences in legal systems. Although we and our Processors take all necessary technical and organizational measures to protect your data, you should be aware that local legislation may provide different levels of protection than the GDPR.

7.4. Your Consent

By clicking the "Accept" button in accordance with clause 3 of this Policy, you give explicit and informed consent to such cross-border transfer and storage of your personal data, including transfer to countries that do not provide an adequate level of protection.

8. Retention Period of Personal Data

We ensure the storage of personal data only for the period necessary to carry out our data processing activities.

We will process your personal data for as long as necessary for the purposes for which they were collected, unless we have a legal right or obligation to store the data for a longer period, or if the data are necessary for the establishment, exercise, or defense of legal claims.

When data needs to be deleted, we will either delete them automatically/manually or anonymize them if deletion is not possible.

9. Your Rights as a Data Subject

In accordance with the General Data Protection Regulation (GDPR) and other applicable legislation, you have the following rights regarding your personal data.

9.1. Catalog of Your Rights

You have the right to:

9.1.1. Right of Access: Obtain confirmation as to whether or not we are processing your data, and access to that data, as well as information about the purposes, categories of data, recipients, and retention periods.
9.1.2. Right to Rectification: Request the correction of inaccurate or incomplete data.
9.1.3. Right to Erasure ("Right to be Forgotten"): Request the deletion of your data when they are no longer necessary for the stated purposes.
9.1.4. Right to Restriction of Processing: Request the suspension of data processing (e.g., during the verification of their accuracy).
9.1.5. Right to Data Portability: Receive the data you provided in a structured, machine-readable format for transfer to another provider.
9.1.6. Right to Object: Object to the processing of data based on our legitimate interests, including for marketing purposes.
9.1.7. Right to Withdraw Consent: Withdraw previously given consent to processing at any time, if it was the basis for processing.

9.2. Exercising Your Rights

To exercise any of the rights listed above, you can send us a verifiable request by email: studio@gamemixer.co.uk.

To enable us to process your request promptly, please include information that allows us to uniquely identify you (e.g., your game identifier, login) in the request.

9.3. Right to Lodge a Complaint

If you believe that the processing of your data violates the law, you have the right to lodge a complaint or request with GAME MIXER LTD as the Controller of your personal data.

10. Measures to Protect Your Personal Data

GAME MIXER LTD takes all necessary technical and organizational measures to protect your personal data from unauthorized processing, loss, damage, or destruction.

10.1. General Security Principles

We implement a comprehensive security approach based on the principles of data minimization, access restriction, and regular monitoring of our systems.

All our Processors (third parties) are contractually obligated to maintain confidentiality and implement appropriate security measures.

10.2. Technical Protection Measures

• Access Control: Data is protected by a system of access rights. Only authorized employees who need it to perform their job duties have access to personal data.
• Infrastructure Protection: Server protection, access management, incident monitoring. Our security system is designed in accordance with the requirements of applicable law and the nature of the processed data. Our servers and systems are protected by an intrusion detection system and are regularly updated to address known vulnerabilities.
• Protection of Transmitted Data: To protect data during transmission between the application and our servers, we use standard industry protocols.
• Payment Security: All financial transactions are processed through authorized payment providers. Your payment card data is not stored or processed on our servers.

11. Data Storage Technologies and Cookie-like Technologies

11.1. Use of Storage Technologies

To ensure functionality and improve the operation of our Applications, we and our partners (Processors) may use technologies similar in purpose to cookies, device identifiers, and other technologies.

11.2. Purposes of Using Storage Technologies

The specified technologies are used for the following purposes:

• Authentication and Security: To save your game progress data and ensure stable operation of the Applications.
• Functionality: To remember your settings and preferences in our Services.
• Analytics: To analyze Application performance and understand how Users interact with our Applications.

11.3. Cloud Save for Progress

Some of our Applications use the cloud save function for game progress. In this case, data about your progress (such as achievements, in-game currency, and level) is stored on secure servers and can be synchronized between your devices. Access to this information is strictly limited and is carried out solely to provide the specified function.

12. Transfer of Personal Data to Third Parties

12.1. Principles of Data Transfer

We do not sell your personal data to third parties. We have not made such sales in the last 12 months. Any transfer of your data is limited to cases strictly provided for by this Policy.

12.2. Cases of Data Transfer

We may transfer your personal data to the following categories of recipients:

• Our Processors: Verified third-party service providers who process data on our behalf and according to our instructions (e.g., hosting providers, analytics and advertising platforms). Such transfer is based on contracts that oblige them to ensure the protection of your data in accordance with the standards provided by the GDPR and other applicable legislation.
• Government Authorities: In cases where it is required by applicable law, court order, or request from authorized government agencies.

12.3. Legal Safeguards and Notices

When transferring data outside the European Economic Area (EEA) or the UK to countries that do not provide an adequate level of protection, we rely on approved mechanisms such as Standard Contractual Clauses (SCCs) to ensure your data is protected in accordance with the requirements of the EU GDPR and UK GDPR.

13. Protection of Children's Data

13.1. Our Principles

GameMixer products are developed in accordance with the highest security standards and considering the particular importance of protecting children's privacy. Our data processing practices strictly comply with the requirements of applicable legislation, including the General Data Protection Regulation (GDPR), the Children's Online Privacy Protection Act (COPPA), and the UK Age-Appropriate Design Code (UK Children’s code).

13.2. Role of Parent or Guardian

If you are a parent or legal guardian of a user under the age of digital consent (set by the user's country legislation, but not less than 13 years), you give consent for the processing of their personal data on their behalf and bear full responsibility for their actions when using our Services.

13.3. Age Restrictions and Verification

We do not collect personal data from children purposefully and without verified parental consent.

Our Support Service does not accept requests from users whom we suspect have not reached the established age threshold without the participation of their parent or guardian.

We reserve the right to request proof of age and/or proof of parental rights/guardianship to verify consent.

13.4. Deletion of Child's Data

If a parent or guardian learns that their child has provided us with their personal data without their verified consent, they should contact us immediately at studio@gamemixer.co.uk. Upon receipt of such a complaint, we will take all reasonable measures to delete the specified information from our active systems within the shortest technically possible time.

13.5. Educational Content

We encourage parents and guardians to actively participate in their children's online activities, teach them about the safe and responsible use of digital services, and monitor their online activities.

14. Changes to the Privacy Policy

14.1. Right to Make Changes

We reserve the right to make changes to this Privacy Policy to reflect changes in our Applications, data processing methods, or to comply with legal requirements. We undertake to regularly review the provisions of this Policy.

14.2. Notification of Changes

We will notify you of significant changes that affect your rights by posting a notice in our Applications.

The current version of the Policy will always be available on our website at: https://gamemixer.co.uk/privacy-policy

14.3. Your Consent to Changes

By continuing to use our Applications after the updated Privacy Policy comes into effect, you confirm your agreement with the changes made. The effective date of the changes is the date of their publication on the specified website.

15. Final Provisions

Your trust is our top priority. We strive to be transparent about the processing of your data and are open to dialogue.

If you have questions about our Policy, want to exercise your rights as a data subject, or have suggestions for improvement, our team is ready to help. 

For this, you can contact us:

For all questions related to personal data protection:
studio@gamemixer.co.uk

Thank you for choosing our Applications.
Thank you for playing with us!

GAME MIXER LTD