Last modified: May 15, 2023
We at GameMixer have created this Privacy Policy to describe how information is collected, used, and disclosed when you use a GameMixer games and related services, collectively referred here as our Services. Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes.
Throughout this notice we refer to data protection legislation which includes (but not limited to) the UK and EU GDPR, Swiss Federal Act on Data Protection and other applicable laws such as the e-Privacy Directive and the Privacy Electronic Communication Regulation (“PECR”) 2011. This also includes any replacement legislation which may come into effect from time to time.
Contact Details
If you have any questions or concerns about this Privacy Policy, including those related to exercise any of your rights, please contact us at studio@gamemixer.co.uk so we can reply to you more quickly.
The data controller: GameMixer LTD
Address: 71-75 Shelton Street, Covent Garden. London. WC2H9JQ ,United Kingdom
Please read the following to learn more about how we use your personal data.
What personal data we collect ?
We may source, use and otherwise process your personal data in different ways. In all cases we are committed to protecting your personal data.
In each of the sections listed below, we describe how we obtain your personal data and how we treat it.
Sources of personal data
We may obtain your personal data from the following sources:
a) from you directly (through the game, website or online forms); and/or
b) from other entities, service providers that are assisting us in providing you with a service (including data analytics providers, operating systems, and internet services providers), or from your social networks accounts you used to sign in to our PC/ online games.
Personal data that we collect and process
We may collect the following categories of personal data relating to our users:
a) Contact information (such as name or nickname or email you submit as part of your register for our Services or log-in or via social networks);
b) Data about the build version, your account, game progress and in-game events;
c) Your IP address and unique mobile device identification numbers (such as your device ID, advertising ID, MAC address);
d) Data about your device, such as manufacturer, operating system, CPU, RAM, browser type and language, current time,hardware settings,device events,сookies that may uniquely identify the browser.Install timestamp: it is the timestamp of the first event received from the app. Boot-up timestamp: it is the timestamp of when a user boots up a game.
e) Broad location data (e.g. country or city-level location);
Purchase history, including details of orders (purchase ID, amount spent, currency, date, time, vouchers or offers used);
f) Data to fight fraud (such as refund abuse in games or click fraud in advertising);
g) Precise geolocation data (GPS, with your consent);
We use GameAnalytics and Google Analytics in order to better understand our users’ needs and to optimize this service and experience. Google Analytics is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Google Analytics and GameAnalytics uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during Your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language.
Additional data that can be collected are:
We may combine Personal Data that we collect from You with information we obtain about You from third parties (e.g., updated contact information and additional demographic information). We may also aggregate Your Personal Data with information collected from other GameMixer users to customize Your user experience, to improve the quality and value of the Services, to inform You about GameMixer products and services that may be of interest to You, and to analyze and understand how our Services are used.
If you object to us using your personal data for these purposes, including direct marketing, please let us know using the game's Help & Support tool or via the email studio@gamemixer.co.uk.
Where we use your email to communicate marketing information to you we will seek your prior consent where required to do so by law.
If You prefer that we do not collect and process this data or if You are a user Yourself, You can at any time request us to cease the collection and processing of this data.
Children’s Data
GameMixer products are designed to meet the highest safety standards in supporting children-friendly mobile apps and technologies, with a special focus on data security and privacy rights, in accordance with the applicable privacy laws, including GDPR, COPPA, and the UK Children’s code.
If you are a parent or legal guardian of a user under the age of eighteen (18), you agree to be fully responsible for the acts or omissions of such user in relation to any GameMixer Offering.
If a parent or guardian becomes aware that their child has provided us with information without their consent, they should contact us at studio@gamemixer.co.uk. We will delete such information from our files within a reasonable period of time.
Data Sharing
Due to the nature of our business there may be times we are required to share data with other departments and members of our organization.
Please note there may also be instances where we may need to share data with any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation or (ii) to exercise, establish or defend our legal rights.
In the event that we contract with a third party to provide some part of the Service or to assist us in analyzing our Service or information collected about You, GameMixer may provide Your information to such a third party, or such third party may collect information from You on Our behalf. We may share Your information with third parties with whom we have a strategic relationship, such as our affiliates (that provide complementary services such as mediation or monetization services, revenue reporting, attribution services), data providers, game developers and advertisers. The information shared with these third parties may be used for industry analysis, tracking game conversions or demographic profiling. When permitted by applicable law, we may also provide Your information to our affiliates, business partners, advertisers or other trusted entities for the purpose of providing You with information on goods and services we believe will be of interest to You.
We are also required to share data with data controllers where we are acting as their data processors. This may involve (as examples) instances of where we have directly received any questions or complaints or erasure requests that need to be forwarded onto relevant data controllers.
As described above, GameMixer shares information for the business purposes that are described and allows third parties to access information about your use of the GameMixer Services through cookies and other tracking technologies. We do not treat these relationships as “sales” of personal information. To learn about how Google processes your information and what choices you may have, visit their site here.
Third-parties
GameMixer Services may allow you to play through social media (such as by logging in through a social media account ) or contain links to social media services or other third parties. The use of these features and links are subject to the privacy policies of those companies and your settings on those services. GameMixer has no control over, and is not responsible for, the information submitted to or collected by social networks or other third parties. We encourage you to review those third-party privacy policies to understand the way your information may be collected and handled by such third parties.
International Data Transfers
There may be instances where we may need to transfer Your data outside the UK/ European Economic Area (“EEA” The EU member states, Norway, Iceland and Liechtenstein). We may need to share Your data with companies in an adequate listed country or in other third countries who may not have similar data protection laws to the UK/EEA. If we need to transfer Your information outside the UK/EEA we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that Your privacy rights continue to be protected as outlined in this notice.
We share personal data with external vendors or service providers or suppliers that we engage to perform services or functions on our behalf and under our instructions. Where these vendors are located within the EU, we ensure that they are contractually obligated to comply with the EU data protection rules. We also ensure in our contracts with these organizations that they only Process Personal Data in accordance with our instructions and in order to provide the agreed services and protect the integrity and confidentiality of your personal data entrusted to them.
We may also disclose personal data to our advisers, consultants, law enforcement and other public authorities (such as tax and social security bodies), the police, prosecutors, courts and tribunals. All these recipients are themselves responsible to comply with the EU data protection rules.
Some of the vendors that we engage to are located outside the European Economic Area. Where the EU Commission did not recognise them as locations providing adequate protection for personal data, we rely on lawful safeguards as described above.
You may request a copy of these agreements by contacting us using the email address studio@gamemixer.co.uk.
Marketing Communications
We would like to send You marketing news and updates regarding our company, products and services should You like to receive them. In order to send You these communications we would require Your consent, and You can always change Your preferences (i.e. opt out) by clicking on the relevant unsubscribe link at the bottom of the email. You also have the ability to opt out by contacting us over phone or email should You choose to do so.
Automated Decision-Making and Profiling
We do not conduct any automated decision making and profiling within our organization.
Data Retention
We ensure that we retain personal data for as long as necessary in line with our data processing activities.
We will process your personal data only for as long as is necessary for the purposes for which it was collected in connection with your business relationship with us, unless we have a legal right or obligation to retain the data for a longer period, or the data is necessary for the establishment, exercise or defense of legal claims.
When data is needed to be deleted we will either delete automatically/manually or anonymise it if deletion is not possible.
What Happens If Our Business Changes Hands?
We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that You have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will be permitted to use that data only for the purposes for which it was originally collected by us.
Data Security
We have put in place appropriate security measures to prevent Your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to Your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process Your personal data on our instructions and they are subject to a duty of confidentiality.
If we become aware of any loss, misuse, alteration of personal data we will work closely with our IT team and other parties as necessary to investigate the incident at hand.
Data Protection Rights
If You are based in the UK/EEA You have several Rights to how an organization processes Your personal data. The Rights are as follows:
Right to be informed
Right to access data
Right to rectification
Right to erasure
Right to restrict processing
Right to objection
Right to portability
Right not to subject to automated decision making and profiling
If You would like to exercise any of the above Rights You can do so by sending us a written request to our email address mentioned above.
Please also note and as mentioned above, if we receive a Rights request as a data processor, we will forward the request to the client controller who may then contact You directly for additional information or to confirm if the Right is exercised or not.
Please also note and as mentioned above, if we receive a Rights request as a data processor, we will forward the request to the client controller who may then contact You directly for additional information or to confirm if the Right is exercised or not.
Review and Updates
We will review this notice and make changes to it from time to time. We recommend that You check this notice to see where changes have been made and to ensure You are able to review updated information at all times.
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